A few online ads from December 2023 claimed that the well-known Five Guys burger brand was about to close every one of its restaurant locations in 2024. These ads, which were shown on a number of media, caused worry and prompted inquiries about what would happen to the cherished fast-food restaurant.
The Misleading Ads
Online advertisements, prominently featured on platforms like YouTube and Google, showcased images of Five Guys restaurant locations with captions proclaiming imminent closure. Phrases such as “They’re Closing Doors In 2024” and “It’s Time To Say Goodbye, These Fast Food Restaurants Be Closing The Doors” created a sense of urgency and impending doom.
All signs pointed to an article on Reference.com headlined “These 53 Restaurant Chains Are on the Brink of Disappearing Entirely,” which was the origin of the deceptive ads. The content was noticeably out of date, though, since its page source code indicated that it was last published in 2021 and that it originated in 2020 or earlier. Notably, among the chains of restaurants named in the report that are closing is Five Guys, which was not mentioned.
The fake ads were more than just an attempt to educate the public. Rather, they were prime examples of a tactic called advertising arbitrage. This strategy involves enticing readers with clickbait ads in order to direct them to a long article, where the clickbait ad’s initial cost is eventually surpassed by income from the post’s advertising. In essence, the purpose of these deceptive advertisements was to take advantage of users’ interest and persuade them to click or scroll through a 68-slide piece that had no pertinent information about Five Guys closing 2024.
Consequences Of Fake Ads
When the advertisements were examined more closely, it was clear that they were a fake attempt to spread false information about Five Guys’ closing. The lack of any reference to the burger chain in the cited article suggested a purposeful and false tactic meant to influence public opinion. Such deceptive and illegal ways damage not just the targeted company’s reputation but also the public’s confidence in online information sources.
Five Guys’ Reply
Concerned about the impact of the false advertisements, efforts were made to contact Five Guys directly. An email inquiry was sent seeking clarification and a response regarding the deceptive ads. As of now, no official statement has been received from Five Guys. However, this article will be promptly updated if a response is obtained, shedding light on the burger chain’s perspective on the misleading campaign.
The story of the misleading Five Guys closing advertisements serves as a warning regarding the widespread use of false information in the online era. Before falling for sensationalized headlines, consumers should practice patience and confirm information from trustworthy sources. We must be aware of the broader effects of such dishonest advertising tactics and maintain our alertness in the face of false information on the internet as we wait for Five Guys to issue an official statement.